Ipomoea (morning glory)

  • Ipomoea (morning glory)
  • Ipomoea (morning glory)
  • Ipomoea (morning glory)


A fragrant dash of colour

In Provence, and especially the Var area, French Riviera-Côte d’Azur, where most of Nos Coins de Paradis ® (Our Corners of Paradise) are located, the stunning landscapes are often framed with dazzling Ipomoea blooms, adding a magical splash of colour to the region. Ipomoeas, also known as morning glory or bindweed, are climbing plants belonging to the Convolvulaceae family, renowned for their bright flowers and vigorous growth.

In spring and summer, the fields, fences and balconies of Provence, as well as the alleys of our four-star campsite Les Jardins de La Pascalinette ®, are adorned with the magnificent trumpet-shaped flowers of these graceful plants. Ipomoeas come in a range of dazzling colours, ranging from deep blue to royal purple, soft pink and bright white. Their spectacular flowers, which bloom generously in the southern sunshine, bring a touch of joy and colour to the Mediterranean scenery.

A living work of art

In addition to their stunning visual beauty, Ipomoeas boast a delicious fragrance that attracts pollinators such as bees and butterflies. The perfect choice for our eco-friendly nature campsite! Their heady scent fills the air, creating an enchanting atmosphere that delights the senses and evokes the summery spirit of Provence.

Native to the warm regions of South and Central America, this climbing plant is commonly found in temperate and tropical regions. It can climb up to 10 metres in height!

Also referred to as blue bindweed or morning glory, Ipomoea produces seeds used by shamans for their hallucinogenic properties… So of course they should not be consumed!

Where to find it at the campsite
You’ll find the campsite’s Ipomoeas on the path running alongside the pétanque courts (Jardin du Ponant, nr. 5 on the botanical footpath plan). Some also climb along the terraces of our mobile homes!


Latin name :Ipomoea
Family :Convolvulaceae
Genus :ipomoea
Color :Blue, purple, pink
Subspecies :quamoclit
Origin :South America
Foliage :Evergreen
Port :Climbing, variable
Height :Up to 10 m
Flowering :June to October
Ipomoea (morning glory)

Did you know?

Sweet potatoes are part of the Ipomoea family. In Mexico, people make a jam with them, referred to as "sweet potato jam".