Pride of Madeira

  • Pride of Madeira
  • Pride of Madeira


A pantry for the campsite’s insects

Echium candicans, more commonly referred to as Pride of Madeira or Viper’s Bugloss, is a fascinating plant that adds a touch of colour and mystery to the unique ecosystem of the island of Madeira. And its wonderful blooms are a feast for the eyes at our four-star campsite Les Jardins de La Pascalinette ® too! Originating from the Madeira archipelago, in the Atlantic Ocean, this enigmatic plant is renowned for its spectacular purple blooms that attract butterflies and bees and help pollinate the exceptional vegetation on show at our campsite.

In addition to its visual beauty, Pride of Madeira is endowed with various traditional medicinal properties.

The island’s inhabitants once used its leaves to treat skin inflammations and joint pain: a practise that persists in some local communities to this day.

A lucky charm

Admired for its botanical beauty and usefulness, Pride of Madeira also boasts an intriguing history. Legend tells that in days gone by, sailors considered the presence of Pride of Madeira as a lucky charm during their voyages in the tumultuous waters of the Atlantic. Some even tell mysterious stories of vessels that avoided being shipwrecked thanks to the presence of the plant on the island’s shores.

Sadly however, despite its charm and mystical aura, Pride of Madeira is now an endangered plant. Habitat loss due to urban development and the pressures brought about by intensive farming today pose major challenges to its long-term survival. The preservation of this iconic plant species therefore requires special attention and effective conservation measures. And of course, our eco-friendly campsite is doing its bit to safeguard it!


Latin name :Echium fastuosum (candicans)
Family :Boraginaceae
Genus :Echium
Species :candicans
Color :Green, greyish, silvery leaves. Blue, purple flowers.
Origin :Mediterranean
Foliage :Semi-evergreen
Port :Perennial
Height :1,50 m
Flowering :March-July
Pride of Madeira

Did you know?

The plants other name, Viper's Bugloss, refers to its blooms shaped like a viper's head...