Camping de La Pascalinette® and La Londe-les-Maures

The four-star campsite Les Jardins de La Pascalinette® and town of La Londe-les-Maures: 140 years of shared history!

Want to find out more about the Var area’s oldest campsite?

Want to find out more about the Var area’s oldest campsite?

Featuring gorgeous mobile homes, a water park, spacious pitches and a great range of adapted amenities, the history of our resolutely modern campsite, nestling in magnificent, tree-filled grounds, is closely tied to that of the Var area.

And to ensure we continue to offer you evermore luxury and accessibility, our four-star campsite Les Jardins de La Pascalinette ® has a facelift every year for comfort galore!

The campsite’s 13.5 acres are part of the former vast grounds of Château des Bormettes, Château de La Coulerette and Château de La Pascalette, belonging to the family of Victor and Albert Roux, founders and patrons of La Londe-les-Maures in the Var, French Riviera-Côte d’Azur.

And what’s the link with our campsite Les Jardins de La Pascalinette® today?

It all started in 1904, when Albert Roux became the Mayor of La Londe. As promised, he installed water fountains in the town, distributing good quality drinking water to all the local inhabitants. During his four successive mandates, he helped fight against disease in the town, alongside his father Victor.

But let’s go back a little further…Victor Roux was born in Naples and emigrated to France, where he made his fortune in the Marseille area founding and selling businesses.

In 1874, he fell under the spell of Château des Bormettes and bought it from the grandson of artist Horace Vernet when he died, together with 740 acres of land stretching from the coast to the pine-laden hills.

The Château was located in Les Bormettes, a former property of the town of Hyères, located near L’Argentière beach in La Londe-les-Maures.

Against all odds and after much time and lengthy, costly research, Victor Roux threw himself into the silver mining trade, after silver deposits were discovered in the Var.

In 1881, he founded and directed the “Société des Mines des Bormettes”.

This new industry prompted the rapid development of this rural quarter of Hyères and the town of La Londe-les-Maures was founded in 1901.

Albert, the eldest of Victor Roux’s sons, took over from his father as head of the “Société des Mines des Bormettes”. The firm was soon making record profits thanks to the discovery of new silver deposits in La Londe-les-Maures!

He wedded the aristocrat Henriette Poule and together they had two children, Paul and Hélène.

They went on to build Château de La Pascalette, Château de La Coulerette and Château Neuf des Bormettes.

Hélène de Jesse-Levas, the great-great granddaughter of Albert Roux and wife of Hubert Guillaume, founded Camping de La Pascalinette ® in 1964!

Their second son, Jacques Guillaume, is the campsite’s current owner. He is a direct descendent of Albert Roux, the second mayor of La Londe-les-Maures !

The Roux family fell in love with this “Coin de Paradis®” (Corner of Paradise) in the Var over 140 years ago. Formerly part of Hyères, now part of La Londe-les-Maures, Camping de La Pascalinette ® will be celebrating its 58th birthday in 2022!

This magnificent, tree-filled campsite in the South of France has seen plenty of changes since 1964: it is now the only campsite in the area (La Londe-les-Maures, Hyères and Le Lavandou) boasting a water park with water games and water slides, heated pools and a fun paddling pool!

Blason de la ville de la Londe-les-Maures, créé par Albert Roux, entre 1904 et 1912.

We would like to thank the association ALPHA, authors of the book “La Londe-les-Maures, petites et grandes histoires, Spicilège alphabétique” for helping us write this article.

  • Campsite & la Londe town
  • Latitude : 43.135696
    Longitude : 6.219997